Microsoft vs. Microsoft
ZDNet | at | by Mike
Microsoft's marketing machine has always worked like clockwork: New versions of the company's software would roll out, and customers would faithfully update their products to get enticing new features. With .Net, its far-reaching technology initiative that is reshaping product lines, the company is counting on nothing less. In fact, the success of technology architecture is crucial for Microsoft to keep revenue rolling in from its operating systems, server software and desktop products.
The technical vision for .Net has been widely praised, and the first tangible piece of the program--the Visual Studio.Net development tools--is a quantum leap ahead of earlier versions by all accounts. But so far, with a few exceptions, customer adoption of the .Net concept has been sluggish.