Microsoft is coming to a theater near you
C|Net | at | by Mike
Microsoft is coming to a theater near you. The software giant on Wednesday said its Windows Media 9 technology will be used to screen a series of eight movies in some 25 cities around the United States in partnership with Digital Cinema Solutions (DCS), carmaker BMW, and a number of independent movie studios.
The series will kick off next week at New York's Apollo Theater with a screening of Artisan Entertainment's "Standing in the Shadows of Motown," a documentary about The Funk Brothers, a little-known studio band now credited with crafting the sound made famous by headlining vocalists at the Motown label. A series of BMW advertisements, also screened in Microsoft's digital format, will run before the movie.