Microsoft may double its investment in Xbox
Reuters | at | by Mike
Software giant Microsoft said on Wednesday it would pour more resources into its efforts to carve out a position in the $10 billion video game market rather than cutting its losses and exiting from the venture. Microsoft's Chief Financial Officer John Connors, when asked if the world's number one software maker had an "exit strategy" for the year-old Xbox video game machine, said in a Web cast: "The fallback position is probably to double down and make it successful."
Microsoft is expected by analysts to spend more than $2 billion over five years on the Xbox machine, which launched a year ago as part of Microsoft's push to get its technology and software off the desktop and into living rooms worldwide.