Microsoft TV signs customers for guide
C|Net | at | by Mike
Microsoft TV said Friday that it will introduce its new interactive programming guide to 20,000 digital cable subscribers in Oregon, its first entrée into a market dominated by Gemstar-TV Guide International. Microsoft TV, a division of the Redmond, Wash.-based company, teamed with Willamette Broadband and Uvision, two Oregon-based digital cable operators, which will use Microsoft TV's interactive program guide in place of TV Guide Interactive, the on-screen version of the well-known print publication. On-screen programming guides help people sift through the hundreds of channels and pay-per-view options afforded through digital services.