Microsoft, PeopleSoft unveil CRM tools
ZDNet | at | by Mike
PeopleSoft and Microsoft on Monday each introduced new applications designed to help businesses sell to and service customers, the companies said in separate announcements. As reported, PeopleSoft will ship a new release of its CRM (customer relationship management) applications at the end of the month, as part of its new PeopleSoft CRM 8.8 product. The release includes more than 150 new features, all aimed at streamlining customer service, sales, and marketing activities.
Among the additions are tools for personalized marketing, customer segmentation and computer-guided sales, the company said. PeopleSoft also said it beefed up the interoperability and data-analysis capabilities in the product. In addition, it introduced versions designed specifically for companies in the insurance, energy and computer industries.