Panning the CRM stream
InfoWorld | at | by Mike
Mark down 2002 as the year Microsoft entered the CRM market. Although the exact shipping date for MS CRM has been typically elusive, officials report it is slated for release to manufacturers by year's end. That event is likely to send marked ripples through the CRM landscape, primarily among midsize and small businesses.
"The solution is designed for the core midmarket," said Holly Holt, senior product manager of MS CRM at Redmond, Wash.-based Microsoft, explaining that the company is targeting customers with between 50 and 500 employees.