Microsoft enlists media allies
C|Net | at | by Mike
Microsoft announced expanded support for its media ventures on Thursday at the Consumer Electronics Show 2003 in Las Vegas. The software giant said 11 new companies have bought into its new High-performance Media Access Technology (HighMAT), which makes it easier to move digital content between PCs and electronics devices such as CD players, car stereos and DVD players.
New supporters include consumer-device manufacturers such as Apex Digital and Matsushita Kotobuki Electronics Industries, and software developers such as Ahead Software, B.H.A. and Pinnacle Systems, according to Microsoft.
Consumer-electronics devices have traditionally differed from PCs in the way they display and open digital files, making crossover use of CDs, for example, a random and confusing experience for consumers. HighMAT is designed to smooth that translation.