Windows Server name change, again

C|Net | at | by Mike

Microsoft on Thursday again changed the name of the product, marking the fourth name for what will now be called Windows Server 2003. The successor to Windows 2000 Server is scheduled to ship in April.

Microsoft was making no technology change with the name change. "It's purely a branding issue," he said. "They've had a lot of problem explaining .Net. Putting .Net on products in a willy-nilly way only exacerbates the problem. They've certainly been guilty of that, and this is a way of policing that."

In making this and eventually other name changes, the Redmond, Wash.-based company hopes to put more emphasis on the ".Net Connected," logo program for Web services. In the past, Microsoft has used logo programs for products such as Windows XP or Windows Powered portable devices to ensure compliance with standards established by Microsoft. Software developers, for example, must meet certain criteria for their products to receive the Windows XP logo.