Windows Media 9 gets Sundance showing

C|Net | at | by Mike

Microsoft plans to screen four independent movies at the Sundance Film Festival with its Windows Media 9 Series software, as part of the company's ongoing efforts to warm Hollywood to its technology. The software giant's media playback technology will be used with four films, "Masked and Anonymous," "The Maldonado Miracle," "A Foreign Affair," and "Milk and Honey."

Microsoft Chairman Bill Gates described that launch as another step in the company's vision to deliver digital media to a host of PC-like devices in the home. Hollywood, however, has remained noncommittal and has continued to support Windows Media rivals: RealNetworks and Apple Computer's QuickTime.