Microsoft baby boomers go after teen market
WinInfo | at | by Mike
Next week, Microsoft will release new communications software aimed at teenagers that the company hopes will make it more hip and relevant to the "NetGen," those in the 13-24 age range. The software, dubbed 3 Degrees, isn't a boy band, though it sounds like one, and it certainly isn't about productivity, though the "Newsweek" article that first reported on the software seems to think this is Microsoft's first attempt at non-productive software (I guess that publication has never heard of Microsoft Games, the Xbox, or its vast digital media lineup). Instead, 3 Degrees is for people who treat the Internet like oxygen--they're online as long as possible each day--and they want to interact with their friends constantly, in a seamless manner.