Microsoft CRM calls on family ties
eWeek | at | by Mike
Integration is key to CRM success, which is why customer relationship management hasn't been widely successful. Microsoft Corp. overcomes some of those integration hurdles with its Microsoft CRM, which eWeek Labs has been testing for the past couple of weeks. Microsoft CRM leverages Exchange 2000 as its mail server and Active Directory as its directory server, making it extremely easy to manage users and rights. The disadvantage (or advantage, if you're Microsoft) is that users will be required to use the entire Microsoft stack for Microsoft CRM to work.