Microsoft tackles CRM
eWeek | at | by Mike
Microsoft Corp.'s Microsoft CRM raises the bar for customer relationship management in the small and midsize markets. Unfortunately, it was a low bar to begin with. It might not matter, though. To the IT community, Microsoft CRM is perhaps the most important business solution released to date. Microsoft has blurred the lines between technologist and strategist, something that has needed to happen since the inception of computing.
It's fairly easy to see scenarios in which business professionals implement MS CRM alongside IT staffs. Although the business users might not want to concern themselves with Active Directory or how SQL Server tables replicate (technologies that MS CRM relies on extensively), Microsoft CRM is easy enough for those users to create workflows and see how the technology affects their business strategies.