Microsoft rebrands Office for enterprises
C|Net | at | by Mike
Microsoft on Monday plans to rebrand its flagship productivity suite as "Office System," in an attempt to reposition the software as a base on which businesses can custom-build products. As previously reported, concurrent with the rebranding, Microsoft officially launched Office 2003 Beta 2, which will be available to about a half million beta testers and businesses. Microsoft delivered the software late last week to the 12,000 people who tested Beta 1, which was released in October. Microsoft plans to ship Office System during the summer.
As part of the rebranding, Microsoft is adding Office to the name of the individual applications. For example, Word 2003 would now be called Office Word 2003, or Outlook 2003 would be Office Outlook 2003. Office System represents the brand covering the whole family of products, which includes Office 2003, Publisher and Visio, among other desktop software.