Microsoft's Media2Go team gets Creative
C|Net | at | by Mike
Microsoft on Thursday added Creative Technologies to its stable of manufacturers developing Media2Go portable devices that are capable of playing digital video and music. Microsoft made the Creative Media2Go announcement at CeBit 2003 in Hannover, Germany.
Creative will join iRiver, Samsung, Sanyo and ViewSonic, which also plan to develop Media2Go devices. But Creative's success in delivering PC audio and video technologies makes the company's support potentially the biggest endorsement to date for Media2Go, say analysts.
"Creative has done a great job over the years in terms of trying to turn some of those portable technologies into great products," said Stephen Baker, analyst at market research firm NPDTechworld. "They've always had a great design flare, and they have strong technology areas such as sound and graphics they can bring to bear as well."