MSN.com links with ESPN.com
C|Net | at | by Mike
Microsoft's MSN.com portal on Thursday inked a deal with Walt Disney's ESPN.com sports page that will allow the companies to promote technology and content through their respective sites. The cross-marketing agreement underscores Microsoft's ongoing attempts to partner with media companies by offering them technology in return for distribution. Microsoft executives have dismissed ideas of creating content and instead touted ways their technology can deliver content online.