Pace of broadband adoption fuels MSN strategy shif
Reuters | at | by Mike
Microsoft's MSN Internet arm is seeking users of high-speed services rather than competing with America Online for the slower but larger dial-up access business. After launching a $300 million marketing campaign last year to promote its Internet service and take market share from AOL, a unit of AOL Time Warner, MSN is shifting its focus to the fast-growing high-speed, or broadband, market. Microsoft's move could mean fierce competition in a slowing but higher-margin business for the No. 2 spot after AOL.