Microsoft looks to recruit ISVs
MS-Watch | at | by Mike
Microsoft is out to convince software vendors that they should join 'em, rather than try to beat 'em. Microsoft has kicked off at the start of March a road show designed, ultimately, to get independent software vendors (ISVs) to build into their future products so they embed some or all of Microsoft's underlying software stack. Microsoft is providing attendees with a two-day strategy and product roadmap, emphasizing the Microsoft Business Solutions' small- and mid-size business products.
In April, Microsoft is planning to launch a number of new programs targeted specifically at ISVs. Among these programs is a new initiative called "Empower," which is aimed at bringing new Microsoft ISV partners into the fold.