Microsoft takes wraps off 'Empower' program for ISVs
MS-Watch | at | by Mike
Microsoft on Monday went public with its "Empower" partner program, aimed at recruiting more independent software vendors into the Microsoft fold. Microsoft foreshadowed its Empower campaign at its recent Convergence customer and partner conference in Orlando. At the show, Microsoft executives said they have embarked on campaigns aimed at recruiting new ISVs and gathering feedback from existing ones.
On Monday, Microsoft posted to its Web site a list of participant requirements and benefits for the new program. Based on this list, it seems Microsoft is using the program to attract newer and vendors who aren't yet Microsoft partners to employ and integrate more of Microsoft's technologies.