Report: Microsoft eyes paid search
C|Net | at | by Mike
Microsoft is significantly stepping up its investment in search technology, including paid models, in a move that could eventually supplant its relationship with Overture, according to a new research report. The report, authored by SoundView Technology Group analyst Jordan Rohan, said that after an extensive investigation, the research team was able to "confirm definitively" that Microsoft was increasing its focus on search.
The report said that the company plans to triple its search staffing to 200 employees and that Microsoft CEO Steve Ballmer discussed search plans at a "town hall" meeting last week. It also said that an internal memo confirmed the new focus.