Windows Media 9 goes independent
InternetNews | at | by Mike
Continuing its push to make Windows Media 9 Series the de facto standard in digital media, both on and beyond the PC, Microsoft Thursday unveiled an alliance with independent film exhibitor Landmark Theatres, under which Landmark will equip each of its 53 theaters across the United States with digital cinema playback systems based on Microsoft's technology.
The Redmond, Wash.-based software giant said the deal marks the largest digital cinema theater circuit installation to date in the U.S. It also brings the efficiencies of digital distribution to independent film whereas most digital installations to date have focused on the largest screens and multiplexes, which are geared toward Hollywood blockbusters.