The big boys play to win
InternetNews | at | by Mike
Game Market Watch Conference concluded its two day gathering Tuesday with a flashy demonstration of new gaming content from Microsoft Game Studios and a lukewarm forecast for console game growth from Jupitermedia analysts.
Having evolved from best selling parlor games like Solitaire and PC simulator games, Shane Kim, COO for Microsoft Game Studios, has been one of the guiding forces behind Microsoft's gaming maturity in a cutthroat industry that requires its key business players to "have a strong appetite for risk," said Kim.