Microsoft takes aim at professional broadcasting
Reuters | at | by Mike
Microsoft said on Sunday it is working to make its digital video and audio format a standard for professional broadcasters, one of the software giant's latest efforts to tap into markets beyond the personal computer.
Microsoft is unveiling partnerships with Avid Technology, the Associated Press and other video production-related companies this week at the National Association of Broadcasters (NAB) convention in Las Vegas to promote its Windows Media 9 Series video and audio format, the the world's largest software maker said.