Microsoft slashes Xbox price by 20 percent in Europe
Reuters | at | by Mike
Microsoft on Thursday slashed the price of its Xbox computer game console by 20 percent in Europe, its third price cut in just over a year as it tries to keep its slim hold on No. 2 market position. The company will sell Xbox units for 199 euros ($214.40) in continental Europe and 129 pounds ($201.90) in Britain, bringing its prices below market leader Sony's PlayStation 2 and Nintendo's GameCube. Microsoft and Nintendo have been battling neck and neck for the No. 2 position across Europe, a fast growing market.