IBM, Microsoft target IT execs with new creative
InternetNews | at | by Mike
Technology giants International Business Machines (IBM) and Microsoft this week roll out new efforts aimed at wooing executives by pushing the ability of their products and services to help out cash-strapped businesses.
Armonk, NY-based IBM's new ad campaign, which continues its "on-demand" initiative rolled out with great fanfare last year, is aimed at a global audience and will carry the tagline "Can you see it?" -- urging c-level executives to visualize the benefits IBM products and services can bring to their businesses.