MSN ad quest gets $30 million boost
C|Net | at | by Mike
Microsoft is investing $30 million over the next 12 months to woo advertisers to its MSN portal, the company said on Thursday. The money has been allocated for MSN's business units in Europe, the Middle East and Africa, and is part of a larger $100 million initiative to attract advertisers to its portals around the world, Microsoft said. Over the past 18 months, Microsoft has invested $250 million in promoting and building up the MSN portal, the company said. The results are starting to pay off.