Microsoft envisions PC as digital media control ce

crn.com | at | by Mike

Reflecting the increasing overlap between the worlds of B2B and consumer electronics, Microsoft on Wednesday unveiled a menu of PC-centric solutions designed to help home users leverage their computers for digital media and entertainment.

At the Windows Hardware Engineering Conference (WinHEC) here, the software giant unveiled five initiatives aimed at advancing the PC platform: the Media Center TV client, content directory services, Universal Audio Architecture (UAA), Media Transport Protocol (MTP) and High-Performance Media Access Technology (HighMAT). Working with Microsoft on those efforts are companies such as Intel for UAA, ATI Technologies for Media Center TV, Creative Technology for MTP, Onkyo for content delivery services and Matsushita Electric Industrial Co. Ltd. (Panasonic) for HighMAT.