WinXP: Economy hope
CNN | at | by Mike
Concern about the economy "is even a bigger reason for Microsoft to step up and push this product," says Jim Cullinan, lead product manager for Windows XP. He says the company has tweaked its marketing language slightly to reflect the country's somber mood, though he would not provide details. Otherwise, it's moving forward with an aggressive, $1 billion campaign to sell Windows XP. The company won't reveal specific sales expectations. But the stakes are clearly high. IDC estimates operating systems accounted for more than one-third of Microsoft's total revenue in the calendar year 2000, and the vast majority of that was from client operating systems such as Windows XP.