Microsoft proposes law on junk e-mail
Biz Report | at | by Mike
Microsoft is proposing a new legislative approach to battling junk e-mail, hoping to bridge a widening gap between various industry and consumer groups that threatens to bog down congressional efforts to eradicate spam. Like several bills already proposed or being drafted, the software giant wants increased penalties for the fraudulent practices of many spammers who peddle diet fads, get-rich-quick schemes and pornography.
But the company is also pushing for an electronic seal-of-approval system for all e-mail marketing, to ensure that legitimate marketers meet high standards and to help consumers weed out unsavory or unwanted spam.