Microsoft prepares reply to iTunes
C|Net | at | by Mike
While Apple Computer grabs publicity for its new 99 cent music download store, Microsoft is quietly preparing for a counterattack by improving its own technology for supporting subscription music services.
Services such as Pressplay, which uses Microsoft technology, have been put on the defensive with news that Apple has sold more than 2 million downloads since April 28, the day its iTunes Music Store launched. But Microsoft is betting that new security enhancements planned for later this year could make renting music, rather than owning it, more attractive to consumers.