Microsoft expands Web analysis service

C|Net | at | by Mike

Microsoft has launched a new Web site traffic-analysis service for customers of its bCentral Web hosting and e-commerce services. FastCounter Pro is designed to let small businesses monitor traffic patterns to help them improve the design and marketing of their Web sites and to increase overall traffic. The Redmond, Wash., company plans to announce the service later this week.

The service is targeted at companies that don't have the time or expertise to analyze their own Web logs, Microsoft said. It's the latest online service out of Microsoft bCentral, which, in addition to offering Web hosting, provides auction listings, file sharing and online calendar services to about 80,000 customers.