Microsoft Preps XP Marketing Blitz
BetaNews | at | by Mike
On Monday, October 15, a worldwide marketing campaign will ring in Microsoft's Windows XP marketing blitz. Redmond's appeal to the masses will be "Yes you can" -- a broad attempt to illustrate the experiences that its latest edition of Windows can offer. The campaign will focus on product experiences such as communications and mobility for work and digital photos and music for home. Microsoft is hoping that XP will fly off the shelves in a "Ray of Light" and has enlisted Madonna's popular song of the same expression to "convey a sense of optimism for what people and businesses can do with a Windows XP PC."