Microsoft's New Console Drives Xbox Traffic
Reuters | at | by Mike
Internet surfers flocked in late October to Xbox.com the Web site dedicated to Microsoft Corp.'s new video game console, according to a new survey. Xbox.com drew 589,000 unique visitors to the site during the week ended Oct. 28, soaring 71 percent from the previous week, according to Internet audience measurement service Nielsen//NetRatings. Microsoft's new video game console is set to launch Nov. 15. At-home surfers accessed more than 5 million pages on the site, more than double the 2.4 million page views in the previous week. Males comprised 65 percent of the site's audience, NetRatings said. Surfers spent more than 5 minutes at the site, with three-quarters of the visitors clicking on the page featuring the Taco Bell-Xbox Instant Win Sweepstakes.