Xbox ad Campaign
MS Press | at | by Mike
Microsoft Corp. today announced that it has launched a highly provocative broadcast advertising campaign for the Microsoft Xbox video game system. The extensive campaign, produced by McCann-Erickson Worldwide Inc., began airing Nov. 4, with a series of highly stylized teaser ads centered on the glowing green Xbox jewel. The teaser ads will be followed by ads showcasing the games available on Xbox when the system launches Nov. 15. The campaign will run throughout the holiday season and will give gamers an unadulterated window on the excitement and the realism of the Xbox gaming experience.