Inform Santa: Xbox Has Arrived
MS Press | at | by Mike
The line began forming eight hours before the doors of the temporary gaming arena opened inside the Universal City Walk mall. Soon, the queue stretched around a large retail store and into the parking lot. Among the more than 300 people in the human chain, some planned to skip work or school the next day. A few diehards brought pillows and wore backpacks with a change of clothing -- all for the first opportunity to experience Xbox before it hit stores.
Microsoft staged a pair of 48-hour, non-stop Xbox Unleashed events -- complete with blaring rock music, big-name DJs and free food -- earlier this month in Universal City, Calif. and in Midtown Manhattan to give gamers a preview of the company's new gaming system. Before the doors closed, more than 5,000 people went out of their way to try what many already consider the future of gaming.