The Future of Interactive TV Is Now
MS Press | at | by Mike
The promise of interactive TV (iTV) is becoming a reality - spurred by milestone developments and new technologies that will revolutionize the way people use their TV sets. Despite an uneasy economy, consumers are interested in iTV services and network operators are beginning to roll them out. Microsoft is working with a variety of cable and iTV companies to develop and deliver compelling services that enrich people's viewing experiences and create new revenue opportunities for the industry.
Microsoft TV is showing cable and iTV leaders how to take advantage of the momentum this week at the 2001 Western Cable Show, running through Nov. 30 in Anaheim. The Microsoft TV booth features a number of firsts -- including the first showcase of .NET applications for TV and the unveiling of the new advanced iTV service from Charter Communications, powered by Microsoft TV.