Microsoft hopes to cash in with click-on ads
Seattle PI | at | by Mike
Advertisers pay top dollar to place products in popular television shows and movies.
Now, Microsoft is hoping to expand on the concept with a new technology that allows viewers to click on cars, clothing or other products that appear in online movies or TV shows. For example, viewers of "Sex and the City" could click on Carrie Bradshaw's designer shoes or Kamali sweaters as she walks down a New York street and immediately be transported to s for those products.
"Until now, there is no way for the user to actually interact with these ads in the video," said Microsoft data-mining analyst Li Li, who was showing off the technology as part of the company's annual adCenter Demo Fest Thursday.