Watson: Microsoft channel program on track
CRN.com | at | by Mike
Three years into its Next Generation Partner Program, Microsoft is claiming success in bolstering its partner ranks but still is seeking ways to raise partner profitability.
Allison Watson, vice president of Microsoft's worldwide partner and small-business group, said the Redmond, Wash., company continues to study ways to help partners wring more profit out of implementations and is coming up with a blueprint to aid in that battle.
Partners who invest in and achieve one of Microsoft's 13 competencies tend to be more profitable than those who don't, Watson told CRN in an interview Tuesday. Components of profitability range from deal size, margins, length of sales cycles and partner capacity, she said.