Microsoft to slip audio format into DVD chips
C|Net | at | by Mike
Aiming to push its Windows Media technology deeper into consumer electronics, Microsoft plans to announce Tuesday that the audio and video formats soon will be supported by several DVD chipmakers. The move will pave the way for DVD players that can play back 22 hours of music from a single CD. Microsoft said that, over the next year, chipmakers Cirrus Logic, ESS Technology, LSI Logic, STMicroelectronics and Zoran will add support for Windows Media audio and video. Those chipmakers represent 90 percent of the DVD processors manufactured and shipped last year.